If are you a business owner and are looking for other ways to market your goods and products, then you will definitely love Facebook Marketplace. Read on to learn more about this awesome feature!
What is Facebook Marketplace?
Initially, Facebook users bought and sold items through various Facebook groups. The Facebook marketplace was created with this concept in mind, with additional features to list items for sale, search for items to buy, and mark items as sold. The Facebook Marketplace platform is similar to Craigslist, with shop-like options that streamline engagement between buyers, sellers and items they wish to deal with.
Facebook does not support sales transactions, but it does give sellers a space to advertise their goods without meddling with the negotiation of prices and shipping routes with customers.
With Facebook Marketplace, businesses can:
- Advertise various retail goods, including cars and houses.
- Promote store items on the Marketplace to generate more sales
- Display new or used items from the Facebook page shop at zero cost.
Who can sell on Facebook Marketplace?
Anyone can sell on Facebook Marketplace as long as they have an account on Facebook. They can also sell their old or new Items that can be sold on the platform. It is also geared towards e-commerce brands, business owners, vendors, creatives, members of the fashion industry, real estate, etc.
The platform shares certain similarities with Amazon and eBay marketplaces. However, in this case, listing your goods or services on Facebook is free. However, after shipping the item, you will be charged 5% of the product price when a buyer orders your product.
Benefits of Facebook Marketplace for Businesses
With over a billion monthly active users, of which 1 billion are also active Marketplace users, Facebook offers tremendous marketing opportunities. It gives your business-wide access to a global audience,
Here are some benefits of Facebook Marketplace:
Availability of different marketing tools
Businesses using the platform can access a variety of tools through the Facebook Marketplace. A great example of this is the merchant selling point. Businesses can also deploy chatbots to answer frequently asked questions or utilize marketing automation technologies in providing automated responses to consumer inquiries.
facilitating direct sales to potential customers
Through Facebook Messenger, businesses and individuals can engage in one-on-one communication and direct sales to customers. Direct contact with you allows you to respond to inquiries from potential customers in real time. By doing this, you can tell them about the product before they become disinterested. Additionally, it encourages buyers to feel secure and confident when considering your products.
Accept a range of payment options
Facebook does not provide services for Marketplace financial transactions. As a result, you are allowed to accept any form of payment, including those from Shopify, BigCommerce, PayPal, and wire transfers. Of course, you can also get cash payments, which is the best choice.
What to sell on Facebook Marketplace
- Clothing and accessories
- Electronics (phones, laptops, etc.)
- Home appliances and furniture
- Toys and games
- Books and other media (CDs, DVDs, etc.)
- Sporting equipment and outdoor gear
- Cars and other vehicles
- Pets and pet supplies
- Musical instruments
- Handmade or vintage items
- Collectibles and memorabilia
- Art and crafts
- Tools and home improvement equipment
- Food and beverages (homemade or locally sourced)
- Event tickets and vouchers.
What not to sell on Facebook Marketplace
Not all items are eligible for sale in the marketplace. According to Facebook, these are the things you can’t sell on the platform:
- Adult products
- Alcohol
- Animals
- Body parts and fluids
- Electronics and digital media
- financial instruments, money, and documents
- Gambling
- Hazardous goods and materials
- Human exploitation and sexual services
- Ingestible supplements
- Jobs
- Medical and Healthcare Products
- Prescription products, drugs, and drug paraphernalia
- Products with overtly sexualized positioning
- Recalled products
- Services
- Stolen goods
- Digital products and subscriptions
- Tobacco products and related paraphernalia
- Weapons, ammunition, and explosives
In other words, you can sell anything that isn’t on the list above, including houses, cars, and eCommerce items. Customers frequently look for discounts and prefer to pay with cash when purchasing goods.
There are other categories you can use to market your products now that you know what to sell and what not to sell. Making the right category selections makes it simple for customers to find your product.
Categories on Facebook Marketplace
The listing categories should be taken into account when learning how to post on Facebook Marketplace as a business. Businesses may precisely list their products to reach the proper audience. These groups consist of:
- Deals
- Wearables & Accessory
- Classifieds
- Electronic
- Entertainment
- Family
- Hobbies
- Housing
- Garden & Home
- Vehicles
- Housing Sales
Read: How to sign into Facebook 5 account per user
How do I buy something on Facebook Marketplace?
You can contact the seller on Marketplace to set up a purchase by sending a message to them:
- Select Marketplace in the left menu from your Feed.
- Select the item you would like to purchase.
- You can message the seller in two ways –:
- To send the seller a personalized message, select Message.
- Select “Send” to send out a message that says, “Is this available?”
How do I sell an item on Facebook Marketplace?
When you put an item up for sale on Marketplace, you generate a public listing that can be seen by anybody on Marketplace and in Feed, search and other places on or off Facebook. All Marketplace and buy-and-sell group listings must comply with Facebook’s commerce policies.
- To sell an item on Marketplace:
- Select Marketplace in the left menu from your Feed.
- Select Create a new listing, and next select Item for sale.
- Select Add Photos to upload a picture of your item from your computer.
- Enter the details about your item. To tag an item as Free, input 0 as the price.
- Choose Next. Make sure you’ve supplied all the necessary information if Next is grayed out.
- To publish your Marketplace listing, click Publish.
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